Cricplay • Rohit K Jangir • Designer @ Innovaccer

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🏏 Cricplay

Aug 2018 – Oct 2019, Gurgaon


Cricplay Android App
An award-winning free fantasy cricket league, owned by Times Internet Limited.

During my stint here I was responsible for all things design, focusing on engagement and retention.

Check the Cricplay app here ›

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Star Contest

Fantasy Cricket in India has seen tremendous growth lately, fuelled by the surge in internet users, and national and international leagues happening all around the year.

The number of fantasy sports operators has increased by seven times (~7x) over 2016–2018, whereas the number of users has grown by over twenty-five times (~25x) from June 2016 to Feb 2019 (Source: KPMG)

However, even with the influx of fantasy operators, the fantasy format remains still the same with Daily Fantasy ruling the platform.

We @CricPlay wanted to give our users a free to play and, an experience-led platform where they play the game not only for the monetary outcome but also for the fun and thrill of it.

Problem: Engage existing users, motivate new users to join and add a new sink to the in-game economy.

Solution: Star Contest, a contest within our daily fantasy platform where users can compete for head to head with an actual cricket celebrity. Users who can form a better team than the celebrity and beat them on the leaderboard will be rewarded with signed merchandise and cash/virtual currency as a prize.

Result: Star Contest came out as a winner for both the business and the users. It became the most profitable contests on the platform (basis in-app economy); it is driving the highest retention and gameplay engagement next to Mega Contest.

1 million+ teams created and 300k+ unique users engaged.

Read the complete case study here ›

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New-User Onboarding

The year 2019 has been a great year for us @CricPlay where both IPL and ICC World Cup happened one after the other. Everyone in the industry was going Cricket in one way other, be Zomato or Swiggy or Uber; Cricket was the name of the game.

By shipping Star Contest right before IPL 2019 we presented a unique game format, which led to unprecedented user acquisition.

But as Peter Parker principle states; with more users comes worse churn rate.

Problem: Fix the existing onboarding funnel to retain acquired users and bring down CPA.

Solution: New contextual onboarding journey.

Result: The guided journey along with assisted team creation led to a 13% increase in user-activation and a 10% increase in team-creation.

Read the complete case study here ›

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Published on April 19, 2020