This is a bananaa • Rohit K Jangir • Designer @ Innovaccer

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This is a banana. 🍌

Just a banana.

And a lot of species consume it.

Now you’d think why me, a product designer is so obsessed with it and actually writing an article on it.

Today we (designers) have become obsessed with fancy interfaces, typefaces, animations, and a lot of other jazzy things in the name of delight to push through our end-users throat.

By doing that we many times forget a fundamental principle of product design: Usability. Usability is not just checking the button clickability dimensions, colour contrast ratio, etc. Instead, usability is also the compound of an overall product and how it enhances a specific task the user is trying to achieve.

But again, what that has to do with a damn banana.

Here it goes, banana is the perfectly designed fruit; affordable, easy to consume, and very nutritious.

That leads to the definition of the right product: affordable, easy to use, and efficient in solving a problem.

Perfect example: Whatsapp.


Oh, You are still here.

Think about all the things we could do with keeping our products functional and straightforward.

If you’re a product designer, I challenge you to think about a banana before you start your design process and simplify the intent; instead of thinking of complex principles and how this makes a good dribbble shot or creating a correctly named sketch file.

Amidst the complexity around modern product design, this simple analogy does it for me

Banana: Product and Monkey: User

In the end, we are all monkeys eating different kinds of bananas.


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Published on April 27, 2020