Times Card • Rohit K Jangir • Designer @ Innovaccer
💳 Times Card
Sep 2019 – Apr 2020, Gurgaon
Times Card is a co-branded credit card offering from Times Internet Limited and HDFC Bank, positioned as an entertainment and lifestyle-oriented card with exclusive offers from respective merchants.
During my stint here I led all product and design initiatives, focusing on reshaping the fintech business offerings and making it a digital-first credit card.
- Designed best in class customer acquisition flows leveraging the existing TIL data inventory.
- Designed experiences for credit card management and offer redemption (Times Prime and other 3rd party vendors).
- Researched, envisioned and backed product/market fit concepts.
- Understood the existing banking ecosystem and found ways to manoeuvre through to get the concepts live.
Check the Times Card companion app here ›
⌂ homePublished on April 19, 2020